Cookie Policy

Last updated: July 8, 2026

This Cookie Policy explains how School Smart Cards (a venture by Edsys Pvt Ltd, “we”, “us”, or “our”) uses cookies and similar technologies when you visit www.schoolsmartcards.com (the “site”). It should be read together with our overall privacy practices. By using the site, or by choosing your preferences in our consent banner, you agree to the use of cookies as described here.

What are cookies?

Cookies are small text files that a website stores on your browser or device. They are widely used to make websites work, to make them work more efficiently, and to provide reporting information. Cookies set by the site you are visiting are called first-party cookies; cookies set by anyone other than the site owner (for example, our analytics or advertising partners) are called third-party cookies. We also use similar technologies such as pixels/tags and local storage, which we refer to collectively as “cookies” in this policy.

How we use cookies

We use cookies to keep the site secure and functioning, to remember your preferences, to understand how the site is performing, and — only with your consent — to measure and personalize marketing. The table below summarizes the categories we use.

Category	What it does	Consent
Essential & Functional	Required for the site to work, and to remember your choices — keeping you signed in and storing your language, region and interface preferences.	Always active
Performance & Analytics	Count visits, measure traffic sources, and see how visitors move around the site so we can improve it (e.g. Google Analytics).	Optional
Targeting & Social Media	Power relevant advertising, ad-frequency capping, retargeting and social sharing widgets. May track your browser across other sites to build interest profiles.	Optional
Simplified Forms	Store basic details locally on your device to pre-fill enquiry and demo-request forms so you re-type less.	Optional

The cookie categories in detail

1. Essential & Functional cookies

These cookies are necessary for the website to function and cannot be switched off. They are usually set in response to actions you take, such as signing in, setting your privacy preferences, or filling in forms. They also support personalization and session management:

Persistent logins: keeping you signed in to your account for an extended period unless you manually log out, so you don’t have to re-enter your credentials on every visit.
Saved preferences: automatically loading your preferred language, region, or customized interface features.

2. Performance & Analytics cookies

These help us measure and improve how the site performs. Connected to analytics platforms such as Google Analytics, they let us:

Count total visits and understand where our traffic comes from.
Observe how visitors move around the site and which content is most and least popular.
Identify roadblocks in the experience so we can continuously improve the site’s layout and performance.

All information these cookies collect is aggregated and used to improve how the site works.

3. Targeting & Social Media cookies

These may be set through our site by us and our advertising and social partners. With your consent, we deploy tracking tags (managed through Google Tag Manager) and advertising pixels (such as the Meta Pixel) to:

Track the actions you take after clicking an ad and measure campaign performance.
Build audience profiles so advertising partners can serve you more relevant ads on other websites and social platforms (retargeting).
Control ad frequency so you don’t repeatedly see the same advertisement.
Enable social media sharing widgets, which may also track you across other sites to influence the content you see there.

If you do not allow these cookies, you will experience less targeted advertising.

4. Simplified Forms cookies

With your consent, we store basic information (such as your name or email) locally on your device so we can securely pre-fill enquiry and demo-request forms — reducing friction and saving you time. This data stays on your device and is cleared if you withdraw consent.

Consent & Google Consent Mode

When you first visit, all optional cookies are set to denied by default. Advertising and analytics tags do not store cookies or collect data until you opt in. We use Google Consent Mode v2, so your choices are respected across the tags we run through Google Tag Manager. Strictly essential cookies do not require consent because the site cannot function without them.

A note on third-party cookies

The digital landscape is shifting and third-party cookies are being phased out across browsers. We are increasingly relying on privacy- compliant, first-party data (information you provide to us directly, such as your email through our forms) to continue improving and personalizing your experience.

Managing your preferences

You can change or withdraw your consent at any time by opening the preference center: . You can also control cookies through your browser settings — most browsers let you refuse or delete cookies, though some parts of the site may not function properly if you do. For more on how to manage cookies, see your browser’s help pages.

Changes to this policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for operational, legal, or regulatory reasons. When we do, we will revise the “Last updated” date at the top of this page. We encourage you to review it periodically.